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A beauty app that allows you to create your own custom shades.

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ABOUT
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CAN'T FIND YOUR SHADE?

Don't worry, you will never have to wear the wrong shade again. Forget about brands of yesterday that focus on you wearing pre-made foundation or concealer shades that never match. Made by Me believes that all shades matter and is not confined to the skin tone bias found in pre-made shades. We strive to eliminate the need to find your "closest" shade altogether. Instead, we encourage you to define your own shade by creating it yourself. 

 

We want you to "own your shade" by helping you discover your true color. Made by Me app kits allow you to create over 9,000 unique skin tones at home, in the salon or on set. Creating your own matching concealer and foundation shades, all year round is revolutionary.

You don't need to be a makeup artist or have any experience in makeup formulation to use Made by Me. The app does all the work for you and provides easy to use, step by step instructions to create the shades you want. 

We celebrate your individuality and embrace diversity with app kits that allow you to create the shades that are right for you. This is why Made by Me is shaped by our customers, by their faces, by your face.

APP KITS
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We don't define your shade, you do by creating it yourself.

CREATE YOUR OWN SHADE

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